7 Feb

Ever been sitting, watching your favorite TV show and thought to yourself that the only thing this show is missing is live streaming feed from the actors themselves? Well, good news! As this media hungry generation becomes increasingly bored with the simple task of watching a television show, networks and producers are catching on, creating social networking campaigns to re-engage fans and capture new audiences.

The hit show “Glee” is one of many to take advantage of the popular social networking sites, using Facebook and Twitter to reach out to their audiences. Tuesday nights at 8, fans shouldn’t be surprised to find cast members such as @frankenteen (Cory Moneith) or @msleamichele (Lea Michele) tweeting along with the show’s live broadcast. On the September 4th debut of the new season, “Glee” even had a “tweet-peats” special where they re-aired an old episode that “gleeks” could watch a live stream of tweets at the lower half of the screen. Viewers were also encouraged to participate by using #glee in their tweets.

Several other series too have caught on to the twitter frenzy and have begun live tweeting their broadcasts. During episodes of “Vampire Diaries” you can find @iansomerhalder tweeting all of the dish from the show. There are even fan groups too, such as @vampirediaires that tweet along with the show as well, giving their thoughts and reactions as the show progresses.

Scripted shows aren’t the only ones taking advantage of the “twitterverse” either. News shows such as “CNN” or “E! News” have constant twitter feeds sending out tiny clips of information. These small snippets of information often provide enough information to hook their audience, but require them to tune in to the show to view the complete story.

This blend of social networking and television is a great way to lure a new tech-savvy audience and keeps their current fans interested and engaged in the shows they already love. Fans who would normally get bored just sitting and staring at only one screen for an entire hour (!) can now long onto their computers and smart phones during the show to get the entire scoop from the cast members themselves. So next time you’re sitting there watching “Glee!” and wondering what Finn is thinking at exactly that moment, you’re in luck! Twitter is there to answer all your questions.




5 Responses to “Twittervision”

  1. jfern101 February 7, 2011 at 10:25 am #

    Guilty Pleasure..Vamp Diaries. I think I am inspired to join one of these live blog groups or just follow Ian Somerhalder. Also, I really enjoy the reference you make to the twitterverse and I think shows are smart to make a more engaged/interactive show for their audience that also helps us to be more tech savvy.

  2. Talia Avakian February 8, 2011 at 10:54 am #

    The fact that the characters communicate so openly with the public just goes to show how much technology is advancing open communication! I think it’s awesome that while watching a show, you can get actual feedback from those in it who will give you the right information, plus it makes the show that much more fun to watch!

  3. jacklyndibiase February 8, 2011 at 11:53 am #

    This goes great along with your multitasking post from last week. It proves that our society, like you said, cannot just sit in front of one screen for an hour. I know when I’m watching television, if I have to look at my phone to see who just texted me, I feel as if I’ve missed something important. I can’t imagine sitting there reading multiple posts on Twitter while attempting to follow along with a storyline. Glee has become a guilty pleasure for my whole house, and all of us are too engaged in the show to have our computer or phones out. Yes, I can understand why people would, but enjoy the show the way it is!

    This is a very well written and informative piece. Thanks for sharing!

  4. Andrew February 8, 2011 at 3:32 pm #

    I think that’s a pretty cool idea. It’s almost like having the commentary on for a dvd but live, interesting concept. I feel like I’d be to distracted by the tweets though, I wonder if people who watch are more interested in the tweets or the show itself.

  5. Professor McDonnell February 9, 2011 at 1:21 pm #

    Very interesting, and a perfect example of Convergence Culture — I just wish you had said so!

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